Synthetic data
All sessions

s-3811

Simulated shopper

Oct 28, 2026, 6:30 AM UTC · desktop · search ads · Squall 2.5L Rain Shell · 13 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 2 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 253sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 92%
  3. 31m 17sAdded to cart · Squall 2.5LAdded to cartValue 92%
  4. 41m 48sViewed cartViewed cart (saw shipping cost)Value 98%
  5. 51m 51sPromo field focusedClicked into the promo-code fieldValue >99%
  6. 62m 17sBrowsed catalogBrowsed the catalogValue >99%
  7. 72m 30sSorted: price ascSorted by lowest priceValue >99%
  8. 82m 58sExpanded specs · Squall 2.5LExpanded technical specsValue >99%
  9. 93m 03sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 33sSorted: price ascSorted by lowest priceValue >99%
  11. 114m 06sSearch “jacket”Searched the catalogValue >99%
  12. 124m 40sViewed Lumen 400Viewed a product pageValue >99%
  13. 4m 59sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.