Synthetic data
All sessions

s-3812

Simulated shopper

Oct 26, 2026, 6:43 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 8 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Cairn MidViewed a product pageFit 27%
  2. 251sViewed Talus TrailViewed a product pageNo clear doubt 26%
  3. 31m 29sAdded to cart · Talus TrailAdded to cartChoice 30%
  4. 41m 59sViewed cartViewed cart (saw shipping cost)Value 37%
  5. 52m 17sSearch “sale”Searched for deals / price→ the store shows Value Breakdown hereValue 94%
  6. 62m 55sViewed Cairn LowViewed a product page · Switched to a similar productValue 93%
  7. 73m 30sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 64%
  8. 3m 55sLeft the store

Final guess

Choice64%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
36%
Delivery
<1%
Choice
64%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.