All sessions
s-3814
Simulated shopperOct 29, 2026, 7:15 AM UTC · mobile · search ads · Ridgeback 38L Pack · 12 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 20%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 13sSearch “tent”Searched the catalogNo clear doubt 32%
- 238sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
- 354sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 45%
- 41m 09sSearch “winter hiking boots”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 94%
- 51m 21sOpened reviews · Ridgeback 38LOpened reviewsSuitability 98%
- 61m 36sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
- 71m 42sImage 1 · Ridgeback 38LViewed a product imageSuitability >99%
- 82m 04sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
- 92m 37sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
- 102m 52sBrowsed catalogBrowsed the catalogSuitability >99%
- 113m 29sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
- 3m 51sLeft the store
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Filtered reviews by performance ×273.8×
- Searched for a use-case or spec ×217.5×
- Expanded technical specs6.9×
- Opened reviews ×21.7×
- Viewed a product image1.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.