Synthetic data
All sessions

s-3815

Simulated shopper

Oct 25, 2026, 5:46 PM UTC · desktop · email · Cairn Low Hiking Shoe · 12 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Cairn LowViewed a product pageChoice 31%
  2. 255sCompare + Cairn LowAdded a product to compareChoice 84%
  3. 31m 10sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  4. 41m 15sExpanded shipping · Cairn LowExpanded shipping infoChoice 97%
  5. 51m 27sImage 1 · Cairn LowViewed a product imageChoice 97%
  6. 61m 57sSearch “20 degree sleeping bag”Searched for a use-case or specChoice 58%
  7. 72m 12sImage 2 · Cairn LowViewed a product imageChoice 53%
  8. 82m 43sImage 3 · Cairn LowViewed a product imageSuitability 53%
  9. 92m 48sAdded to cart · Cairn LowAdded to cartSuitability 53%
  10. 103m 09sViewed cartViewed cart (saw shipping cost)Suitability 53%
  11. 113m 26sCheckout startedStarted checkoutSuitability 53%
  12. 3m 51sPurchased

Final guess

Suitability53%
Fit
<1%
Suitability
53%
Durability
<1%
Value
11%
Delivery
<1%
Choice
36%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.