Synthetic data
All sessions

s-3816

Simulated shopper

Oct 26, 2026, 10:06 AM UTC · mobile · organic · Emberline 20°F Down Bag · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 239sCompare + Emberline 20°FAdded a product to compareChoice 47%
  3. 356sImage 1 · Emberline 20°FViewed a product imageChoice 46%
  4. 41m 13sOpened reviews · Emberline 20°FOpened reviewsSuitability 57%
  5. 51m 45sExpanded specs · Emberline 20°FExpanded technical specs→ the store shows Built-For Answer hereSuitability 89%
  6. 62m 08sOpened reviews · Emberline 20°FOpened reviewsSuitability 96%
  7. 72m 17sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  8. 82m 38sExpanded materials · Emberline 20°FExpanded materialsSuitability >99%
  9. 92m 50sSize guide · Emberline 20°FOpened the size guideSuitability >99%
  10. 103m 02sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  11. 113m 15sSearch “headlamp”Searched the catalogSuitability >99%
  12. 123m 40sViewed Lumen 400Viewed a product pageSuitability >99%
  13. 3m 46sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.