Synthetic data
All sessions

s-3817

Simulated shopper

Oct 28, 2026, 3:18 AM UTC · mobile · email · Emberline 20°F Down Bag · 18 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 14 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 21sViewed Emberline 20°FViewed a product pageNo clear doubt 52%
  4. 41m 34sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 72%
  5. 51m 52sImage 2 · Emberline 20°FViewed a product imageNo clear doubt 85%
  6. 62m 00sSize guide · Emberline 20°FOpened the size guideNo clear doubt 83%
  7. 72m 29sImage 3 · Emberline 20°FViewed a product imageNo clear doubt 90%
  8. 82m 41sImage 4 · Emberline 20°FViewed a product image · Inspected 4+ images closelyNo clear doubt 97%
  9. 93m 07sExpanded returns · Emberline 20°FExpanded returns policyNo clear doubt 95%
  10. 103m 24sSearch “tent”Searched the catalogNo clear doubt 98%
  11. 113m 44sSearch “jacket”Searched the catalogNo clear doubt 99%
  12. 124m 24sSize Long · to 6 ft 6 in · Emberline 20°FSelected a sizeNo clear doubt 96%
  13. 134m 50sOpened reviews · Emberline 20°FOpened reviewsNo clear doubt 85%
  14. 145m 14sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 95%
  15. 155m 42sAdded to cart · Emberline 20°FAdded to cartFit 95%
  16. 165m 56sViewed cartViewed cart (saw shipping cost)Fit 98%
  17. 176m 11sCheckout startedStarted checkoutFit 98%
  18. 6m 33sPurchased

Final guess

Fit98%
Fit
98%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Inspected 4+ images closely1.9×
  • Viewed a product image ×41.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.