Synthetic data
All sessions

s-3818

Simulated shopper

Oct 28, 2026, 7:18 AM UTC · desktop · paid social · Driftwood 2P Tent · 6 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 249sAdded to cart · Driftwood 2PAdded to cartDelivery 30%
  3. 31m 04sViewed cartViewed cart (saw shipping cost)Delivery 50%
  4. 41m 17sViewed Kettle TiViewed a product pageDelivery 50%
  5. 51m 57sDelivery check · ZIP 12043Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 96%
  6. 2m 18sLeft the store

Final guess

Delivery96%
Fit
<1%
Suitability
<1%
Durability
1%
Value
1%
Delivery
96%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.