Synthetic data
All sessions

s-3820

Simulated shopper

Oct 24, 2026, 7:29 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 235sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 339sExpanded warranty · Merino 200Expanded warrantyDurability 63%
  4. 447sSize guide · Merino 200Opened the size guideDurability 43%
  5. 51m 15sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 86%
  6. 61m 44sExpanded warranty · Merino 200Expanded warrantyDurability 97%
  7. 71m 47sExpanded materials · Merino 200Expanded materialsDurability 99%
  8. 2m 08sLeft the store

Final guess

Durability99%
Fit
<1%
Suitability
<1%
Durability
99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.