Synthetic data
All sessions

s-3821

Simulated shopper

Nov 2, 2026, 7:47 AM UTC · desktop · search ads · Cairn Low Hiking Shoe · 24 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 247sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 12sCompare + Talus TrailAdded a product to compareChoice 74%
  4. 41m 39sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  5. 51m 58sViewed Cairn LowViewed a product page · Switched to a similar productChoice 99%
  6. 62m 31sAdded to cart · Cairn LowAdded to cartChoice >99%
  7. 73m 05sViewed cartViewed cart (saw shipping cost)Choice 97%
  8. 83m 21sPromo field focusedClicked into the promo-code fieldValue 54%
  9. 93m 54sBrowsed catalogBrowsed the catalogValue 71%
  10. 104m 23sSorted: price ascSorted by lowest priceValue 97%
  11. 114m 47sAdded to cart · Cairn LowAdded to cartValue 97%
  12. 125m 06sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 135m 13sRemoved from cart · Cairn LowRemoved from cartValue >99%
  14. 145m 45sOpened reviews · Cairn LowOpened reviewsValue >99%
  15. 156m 24sBrowsed catalogBrowsed the catalogValue >99%
  16. 166m 48sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  17. 177m 27sAdded to cart · Talus TrailAdded to cartValue >99%
  18. 187m 47sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 197m 53sPromo field focusedClicked into the promo-code fieldValue >99%
  20. 207m 59sBrowsed catalogBrowsed the catalogValue >99%
  21. 218m 25sSorted: price ascSorted by lowest priceValue >99%
  22. 228m 42sViewed cartViewed cart (saw shipping cost)Value >99%
  23. 238m 47sPromo field focusedClicked into the promo-code fieldValue >99%
  24. 8m 52sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Viewed cart (saw shipping cost) ×44.1×
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Browsed the catalog ×31.4×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.