Synthetic data
All sessions

s-3822

Simulated shopper

Oct 27, 2026, 9:20 PM UTC · mobile · paid social · Emberline 20°F Down Bag · 10 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 21m 08sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 47sDelivery check · ZIP 49528Checked delivery date by ZIPDelivery 68%
  4. 42m 06sBrowsed catalogBrowsed the catalogDelivery 55%
  5. 52m 19sExpanded materials · Emberline 20°FExpanded materialsNo clear doubt 60%
  6. 62m 44sSorted: featuredRe-sorted the catalogNo clear doubt 80%
  7. 73m 11sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 80%
  8. 83m 34sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 63%
  9. 93m 47sCheckout startedStarted checkoutDelivery 63%
  10. 4m 16sPurchased

Final guess

Delivery63%
Fit
<1%
Suitability
2%
Durability
2%
Value
<1%
Delivery
63%
Choice
<1%
No clear doubt
33%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×
  • Re-sorted the catalog1.2×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.