Synthetic data
All sessions

s-3823

Simulated shopper

Oct 22, 2026, 10:06 PM UTC · mobile · email · Merino 200 Base Layer Crew · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Merino 200Viewed a product pageFit 22%
  2. 220sExpanded shipping · Merino 200Expanded shipping infoDelivery 52%
  3. 354sSize XL · Merino 200Selected a sizeFit 52%
  4. 41m 32sViewed Cairn MidViewed a product pageFit 44%
  5. 51m 57sOpened reviews · Cairn MidOpened reviews→ the store shows Fit Confidence hereFit 65%
  6. 62m 35sReviews filtered: fitFiltered reviews by fitFit 98%
  7. 3m 02sLeft the store

Final guess

Fit98%
Fit
98%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.