Synthetic data
All sessions

s-3825

Simulated shopper

Oct 24, 2026, 7:09 PM UTC · mobile · paid social · Driftwood 2P Tent · 15 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 30%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 29sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 50%
  3. 348sDelivery check · ZIP 41992Checked delivery date by ZIPDelivery 74%
  4. 41m 04sBrowsed catalogBrowsed the catalogDelivery 61%
  5. 51m 32sImage 2 · Driftwood 2PViewed a product imageNo clear doubt 63%
  6. 61m 55sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 63%
  7. 71m 58sCheckout startedStarted checkoutNo clear doubt 63%
  8. 82m 38sExpanded returns · Driftwood 2PExpanded returns policyDelivery 52%
  9. 92m 51sExpanded shipping · Driftwood 2PExpanded shipping info→ the store shows Delivery Promise hereDelivery 86%
  10. 103m 03sDelivery check · ZIP 64442Checked delivery date by ZIPDelivery 99%
  11. 113m 24sSorted: featuredRe-sorted the catalogDelivery 97%
  12. 123m 43sBrowsed catalogBrowsed the catalogDelivery 93%
  13. 133m 50sBrowsed catalogBrowsed the catalogDelivery 87%
  14. 144m 12sSorted: price ascSorted by lowest priceDelivery 76%
  15. 4m 37sLeft the store

Final guess

Delivery76%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
76%
Choice
<1%
No clear doubt
24%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.