Synthetic data
All sessions

s-3827

Simulated shopper

Oct 31, 2026, 1:12 PM UTC · desktop · email · Driftwood 2P Tent · 9 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 226sBrowsed catalogBrowsed the catalogNo clear doubt 45%
  3. 31m 01sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 45%
  4. 41m 10sViewed cartViewed cart (saw shipping cost)Delivery 44%
  5. 51m 22sDelivery check · ZIP 28416Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 95%
  6. 61m 34sImage 1 · Driftwood 2PViewed a product imageDelivery 92%
  7. 71m 39sDelivery check · ZIP 17985Checked delivery date by ZIPDelivery 99%
  8. 82m 07sDelivery check · ZIP 73483Checked delivery date by ZIPDelivery >99%
  9. 2m 37sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.