Synthetic data
All sessions

s-3828

Simulated shopper

Oct 23, 2026, 7:56 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 250sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 24sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 45%
  4. 41m 30sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 65%
  5. 51m 56sExpanded materials · Cairn MidExpanded materialsDurability 45%
  6. 62m 05sOpened reviews · Cairn MidOpened reviews→ the store shows Durability Proof hereDurability 69%
  7. 72m 32sOpened reviews · Cairn MidOpened reviewsDurability 80%
  8. 83m 12sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 93m 29sSearch “durable hiking boots”Searched for durability / warrantyDurability >99%
  10. 103m 46sOpened reviews · Cairn MidOpened reviewsDurability >99%
  11. 4m 14sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.