Synthetic data
All sessions

s-3833

Simulated shopper

Oct 21, 2026, 3:59 PM UTC · desktop · organic · Ridgeback 38L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 00sExpanded materials · Lumen 400Expanded materialsNo clear doubt 36%
  3. 31m 38sExpanded specs · Lumen 400Expanded technical specsSuitability 57%
  4. 42m 04sViewed Ridgeback 38LViewed a product pageNo clear doubt 46%
  5. 52m 37sOpened reviews · Ridgeback 38LOpened reviews→ the store shows Built-For Answer hereSuitability 70%
  6. 62m 46sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  7. 73m 20sDelivery check · ZIP 19444Checked delivery date by ZIPSuitability 99%
  8. 83m 40sOpened reviews · Ridgeback 38LOpened reviewsSuitability 99%
  9. 93m 57sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 104m 15sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  11. 114m 29sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 34sViewed Lumen 400Viewed a product page · Returned to a product viewed earlierSuitability >99%
  13. 134m 58sBrowsed catalogBrowsed the catalogSuitability >99%
  14. 5m 20sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.