Synthetic data
All sessions

s-3834

Simulated shopper

Oct 23, 2026, 1:13 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 16 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 01sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 29sReviews filtered: suitabilityFiltered reviews by performanceSuitability 89%
  4. 42m 02sOpened reviews · Merino 200Opened reviewsSuitability 90%
  5. 52m 39sOpened reviews · Merino 200Opened reviewsSuitability 91%
  6. 63m 08sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 73m 14sOpened reviews · Merino 200Opened reviewsSuitability >99%
  8. 83m 28sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 94m 07sOpened reviews · Merino 200Opened reviewsSuitability >99%
  10. 104m 11sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 114m 39sExpanded specs · Merino 200Expanded technical specsSuitability >99%
  12. 125m 06sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  13. 135m 23sOpened reviews · Merino 200Opened reviewsSuitability >99%
  14. 145m 45sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 156m 06sAdded to cart · Merino 200Added to cartSuitability >99%
  16. 6m 14sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×573.8×
  • Opened reviews ×61.7×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.