Synthetic data
All sessions

s-3836

Simulated shopper

Oct 31, 2026, 9:29 AM UTC · mobile · organic · Talus Trail Runner · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Talus TrailViewed a product pageChoice 23%
  2. 245sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 31m 05sExpanded returns · Talus TrailExpanded returns policyNo clear doubt 35%
  4. 41m 26sOpened reviews · Talus TrailOpened reviewsFit 33%
  5. 51m 52sExpanded shipping · Talus TrailExpanded shipping infoDelivery 54%
  6. 62m 31sOpened reviews · Talus TrailOpened reviewsDelivery 44%
  7. 72m 56sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 96%
  8. 83m 01sOpened reviews · Talus TrailOpened reviewsDurability 97%
  9. 93m 37sOpened reviews · Talus TrailOpened reviewsDurability 98%
  10. 103m 47sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 114m 00sImage 2 · Talus TrailViewed a product imageDurability >99%
  12. 124m 15sOpened reviews · Talus TrailOpened reviewsDurability >99%
  13. 4m 36sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Opened reviews ×51.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.