Synthetic data
All sessions

s-3837

Simulated shopper

Oct 27, 2026, 3:47 PM UTC · desktop · organic · Kettle Ti Stove Kit · 14 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 359sDelivery check · ZIP 73465Checked delivery date by ZIPDelivery 68%
  4. 41m 12sDelivery check · ZIP 47751Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 96%
  5. 51m 20sExpanded returns · Kettle TiExpanded returns policyDelivery 98%
  6. 61m 42sDelivery check · ZIP 65388Checked delivery date by ZIPDelivery >99%
  7. 71m 58sOpened reviews · Kettle TiOpened reviewsDelivery >99%
  8. 82m 27sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  9. 92m 48sOpened reviews · Kettle TiOpened reviewsDelivery >99%
  10. 103m 08sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  11. 113m 29sAdded to cart · Kettle TiAdded to cartDelivery >99%
  12. 123m 49sViewed cartViewed cart (saw shipping cost)Delivery >99%
  13. 134m 18sCheckout startedStarted checkoutDelivery >99%
  14. 4m 32sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Filtered reviews by shipping ×242.3×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.