Synthetic data
All sessions

s-3838

Simulated shopper

Oct 23, 2026, 11:16 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 251sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 357sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 45%
  4. 41m 32sImage 1 · Cairn MidViewed a product imageNo clear doubt 65%
  5. 51m 56sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 80%
  6. 62m 22sOpened comparisonOpened the comparisonChoice 52%
  7. 72m 45sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  8. 83m 23sCompare + Talus TrailAdded a product to compareChoice >99%
  9. 3m 31sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.