Synthetic data
All sessions

s-3839

Simulated shopper

Oct 23, 2026, 2:17 PM UTC · mobile · search ads · Kettle Ti Stove Kit · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 244sViewed Kettle TiViewed a product pageNo clear doubt 31%
  3. 31m 03sBrowsed catalogBrowsed the catalogNo clear doubt 51%
  4. 41m 30sImage 1 · Kettle TiViewed a product imageNo clear doubt 80%
  5. 1m 59sLeft the store

Final guess

No clear doubt80%
Fit
1%
Suitability
8%
Durability
2%
Value
3%
Delivery
4%
Choice
3%
No clear doubt
80%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.