Synthetic data
All sessions

s-3840

Simulated shopper

Oct 24, 2026, 4:01 AM UTC · desktop · search ads · Squall 2.5L Rain Shell · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 05sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 77%
  3. 31m 13sImage 1 · Squall 2.5LViewed a product imageChoice 73%
  4. 41m 39sImage 2 · Squall 2.5LViewed a product imageChoice 59%
  5. 2m 05sLeft the store

Final guess

Choice59%
Fit
1%
Suitability
2%
Durability
<1%
Value
2%
Delivery
<1%
Choice
59%
No clear doubt
35%
Why choicehow much likelier
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · used in training
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.