Synthetic data
All sessions

s-3841

Simulated shopper

Nov 1, 2026, 1:41 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 233sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 350sViewed Squall 2.5LViewed a product pageNo clear doubt 27%
  4. 41m 28sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 47%
  5. 52m 08sOpened reviews · Squall 2.5LOpened reviewsSuitability 49%
  6. 62m 45sSearch “headlamp”Searched the catalogSuitability 39%
  7. 73m 25sSize guide · Squall 2.5LOpened the size guideFit 46%
  8. 3m 50sLeft the store

Final guess

Fit46%
Fit
46%
Suitability
16%
Durability
6%
Value
2%
Delivery
1%
Choice
3%
No clear doubt
28%
Why fithow much likelier
  • Opened the size guide8.4×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.