Synthetic data
All sessions

s-3842

Simulated shopper

Oct 23, 2026, 2:11 AM UTC · desktop · organic · Emberline 20°F Down Bag · 19 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 242sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 348sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 36%
  4. 454sViewed cartViewed cart (saw shipping cost)Value 55%
  5. 51m 01sRemoved from cart · Emberline 20°FRemoved from cart→ the store shows Value Breakdown hereValue 98%
  6. 61m 10sSearch “discount code”Searched for deals / priceValue >99%
  7. 71m 21sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  8. 81m 57sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 92m 33sAdded to cart · Emberline 20°FAdded to cartValue >99%
  10. 102m 45sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 113m 25sBrowsed catalogBrowsed the catalogValue >99%
  12. 123m 31sSorted: price ascSorted by lowest priceValue >99%
  13. 133m 55sBrowsed catalogBrowsed the catalogValue >99%
  14. 144m 30sSorted: price ascSorted by lowest priceValue >99%
  15. 155m 01sSearch “boots”Searched the catalogValue >99%
  16. 165m 37sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 175m 52sBrowsed catalogBrowsed the catalogValue >99%
  18. 186m 17sSorted: price ascSorted by lowest priceValue >99%
  19. 6m 36sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×38.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Browsed the catalog ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.