Synthetic data
All sessions

s-3843

Simulated shopper

Oct 26, 2026, 9:12 AM UTC · mobile · search ads · Kettle Ti Stove Kit · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 251sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 31m 20sViewed Cairn LowViewed a product pageNo clear doubt 68%
  4. 1m 38sLeft the store

Final guess

No clear doubt68%
Fit
1%
Suitability
9%
Durability
3%
Value
4%
Delivery
10%
Choice
5%
No clear doubt
68%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.