All sessions
s-3844
Simulated shopperOct 28, 2026, 11:22 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 7 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 244sViewed Cairn MidViewed a product pageNo clear doubt 34%
- 31m 11sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
- 41m 46sExpanded materials · Cairn MidExpanded materialsNo clear doubt 62%
- 51m 54sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 62%
- 62m 33sOpened reviews · Cairn MidOpened reviewsSuitability 55%
- 2m 51sLeft the store
Final guess
Suitability55%
Fit
5%
Suitability
55%
Durability
10%
Value
<1%
Delivery
1%
Choice
1%
No clear doubt
29%
Why suitabilityhow much likelier
- Expanded technical specs6.9×
- Opened reviews1.7×
- Expanded materials1.5×
- Viewed a product image1.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.