Synthetic data
All sessions

s-3845

Simulated shopper

Oct 25, 2026, 8:16 AM UTC · desktop · paid social · Emberline 20°F Down Bag · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 258sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 31m 26sImage 1 · Emberline 20°FViewed a product imageSuitability 44%
  4. 41m 47sExpanded specs · Emberline 20°FExpanded technical specsSuitability 85%
  5. 52m 07sOpened reviews · Emberline 20°FOpened reviewsSuitability 92%
  6. 62m 30sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 40sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  8. 82m 58sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 04sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  10. 103m 25sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  11. 113m 50sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  12. 123m 55sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  13. 4m 04sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×46.9×
  • Opened reviews ×41.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.