Synthetic data
All sessions

s-3847

Simulated shopper

Nov 1, 2026, 6:35 PM UTC · mobile · organic · Ridgeback 48L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 253sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 31m 18sAdded to cart · Ridgeback 48LAdded to cartNo clear doubt 39%
  4. 41m 25sViewed cartViewed cart (saw shipping cost)Value 30%
  5. 51m 54sRemoved from cart · Ridgeback 48LRemoved from cart→ the store shows Value Breakdown hereValue 95%
  6. 62m 19sCompare + Ridgeback 48LAdded a product to compareValue 95%
  7. 72m 55sCompare + Ridgeback 38LAdded a product to compareValue 84%
  8. 82m 59sViewed Ridgeback 38LViewed a product page · Switched to a similar productValue 51%
  9. 93m 26sOpened reviews · Ridgeback 38LOpened reviewsValue 71%
  10. 103m 36sReviews filtered: valueFiltered reviews by valueValue 99%
  11. 113m 49sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 69%
  12. 4m 18sLeft the store

Final guess

Value69%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
69%
Delivery
<1%
Choice
31%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×21.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.