Synthetic data
All sessions

s-3848

Simulated shopper

Oct 31, 2026, 9:12 PM UTC · desktop · search ads · Talus Trail Runner · 6 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Talus TrailViewed a product pageChoice 23%
  2. 239sExpanded warranty · Talus TrailExpanded warrantyDurability 68%
  3. 342sExpanded warranty · Talus TrailExpanded warranty→ the store shows Durability Proof hereDurability 95%
  4. 41m 12sExpanded materials · Talus TrailExpanded materialsDurability 99%
  5. 51m 27sAdded to cart · Talus TrailAdded to cartDurability 99%
  6. 1m 52sLeft the store

Final guess

Durability99%
Fit
<1%
Suitability
<1%
Durability
99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.