Synthetic data
All sessions

s-3849

Simulated shopper

Oct 25, 2026, 1:53 AM UTC · desktop · search ads · Squall Pro 3L Shell · 12 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 255sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 12sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 36%
  4. 41m 43sViewed cartViewed cart (saw shipping cost)Value 67%
  5. 51m 57sViewed Squall ProViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 63%
  6. 62m 29sOpened reviews · Squall ProOpened reviewsValue 78%
  7. 73m 01sReviews filtered: valueFiltered reviews by valueValue 99%
  8. 83m 22sOpened reviews · Squall ProOpened reviewsValue 99%
  9. 93m 38sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 103m 41sSearch “discount code”Searched for deals / priceValue >99%
  11. 114m 05sImage 1 · Squall ProViewed a product imageValue >99%
  12. 4m 20sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · used in training
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.