Synthetic data
All sessions

s-3850

Simulated shopper

Oct 22, 2026, 8:33 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 220sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 332sViewed Cairn MidViewed a product page · Switched to a similar productChoice 66%
  4. 436sOpened reviews · Cairn MidOpened reviewsChoice 43%
  5. 548sReviews filtered: deliveryFiltered reviews by shippingDelivery 55%
  6. 61m 12sExpanded returns · Cairn MidExpanded returns policy→ the store shows Delivery Promise hereDelivery 76%
  7. 71m 36sBrowsed catalogBrowsed the catalogDelivery 78%
  8. 2m 00sLeft the store

Final guess

Delivery78%
Fit
11%
Suitability
<1%
Durability
2%
Value
3%
Delivery
78%
Choice
2%
No clear doubt
3%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.