Synthetic data
All sessions

s-3851

Simulated shopper

Oct 28, 2026, 8:29 AM UTC · desktop · search ads · Talus Trail Runner · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 02sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
  4. 41m 22sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  5. 51m 42sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  6. 62m 11sOpened reviews · Talus TrailOpened reviewsSuitability 98%
  7. 2m 33sLeft the store

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.