Synthetic data
All sessions

s-3854

Simulated shopper

Oct 24, 2026, 5:14 PM UTC · desktop · search ads · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 05sViewed Squall 2.5LViewed a product pageNo clear doubt 26%
  3. 31m 26sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 49%
  4. 41m 52sOpened reviews · Squall 2.5LOpened reviewsSuitability 30%
  5. 52m 11sReviews filtered: fitFiltered reviews by fitFit 72%
  6. 62m 36sViewed Talus TrailViewed a product pageFit 67%
  7. 72m 52sImage 2 · Talus TrailViewed a product imageFit 68%
  8. 3m 15sLeft the store

Final guess

Fit68%
Fit
68%
Suitability
11%
Durability
3%
Value
1%
Delivery
1%
Choice
9%
No clear doubt
8%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.