Synthetic data
All sessions

s-3855

Simulated shopper

Oct 21, 2026, 11:40 AM UTC · mobile · paid social · Driftwood 2P Tent · 9 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 21m 03sSearch “express delivery”Searched for shipping / deliveryDelivery 94%
  3. 31m 09sExpanded shipping · Driftwood 2PExpanded shipping info→ the store shows Delivery Promise hereDelivery 99%
  4. 41m 47sAdded to cart · Driftwood 2PAdded to cartDelivery 99%
  5. 52m 27sViewed cartViewed cart (saw shipping cost)Delivery >99%
  6. 63m 00sDelivery check · ZIP 56554Checked delivery date by ZIPDelivery >99%
  7. 73m 03sDelivery check · ZIP 33985Checked delivery date by ZIPDelivery >99%
  8. 83m 06sSearch “free returns”Searched for shipping / deliveryDelivery >99%
  9. 3m 25sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Searched for shipping / delivery ×238.1×
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.