Synthetic data
All sessions

s-3856

Simulated shopper

Oct 29, 2026, 12:20 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 00sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 09sSize XXL · Squall 2.5LSelected a sizeNo clear doubt 41%
  4. 41m 14sExpanded specs · Squall 2.5LExpanded technical specsNo clear doubt 47%
  5. 51m 43sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 58%
  6. 61m 58sOpened reviews · Squall 2.5LOpened reviewsFit 39%
  7. 72m 07sReviews filtered: durabilityFiltered reviews by durabilityDurability 55%
  8. 82m 28sExpanded materials · Squall 2.5LExpanded materials→ the store shows Durability Proof hereDurability 85%
  9. 93m 08sViewed Squall ProViewed a product page · Switched to a similar productDurability 70%
  10. 103m 42sOpened reviews · Squall ProOpened reviewsDurability 77%
  11. 113m 51sReviews filtered: suitabilityFiltered reviews by performanceSuitability 86%
  12. 124m 06sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 50%
  13. 134m 24sExpanded materials · Squall 2.5LExpanded materialsDurability 49%
  14. 144m 37sExpanded materials · Squall 2.5LExpanded materialsDurability 75%
  15. 4m 45sLeft the store

Final guess

Durability75%
Fit
<1%
Suitability
24%
Durability
75%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×36.6×
  • Filtered reviews by durability95.7×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.