All sessions
s-3857
Simulated shopperOct 21, 2026, 2:01 AM UTC · mobile · organic · Talus Trail Runner · 13 actions
purchasedcart $139
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 51%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 125sViewed Talus TrailViewed a product pageChoice 23%
- 21m 05sSearch “winter hiking boots”Searched for a use-case or specSuitability 81%
- 31m 16sImage 1 · Talus TrailViewed a product imageSuitability 88%
- 41m 20sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 98%
- 51m 52sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
- 62m 25sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
- 72m 44sSize 11 · Talus TrailSelected a sizeSuitability >99%
- 83m 05sBrowsed catalogBrowsed the catalogSuitability >99%
- 93m 15sViewed Driftwood 2PViewed a product pageSuitability 99%
- 103m 33sAdded to cart · Talus TrailAdded to cartSuitability 99%
- 113m 47sViewed cartViewed cart (saw shipping cost)Suitability >99%
- 123m 51sCheckout startedStarted checkoutSuitability >99%
- 4m 20sPurchased
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Expanded technical specs ×36.9×
- Searched for a use-case or spec17.5×
- Viewed a product image1.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- Suitabilitypost-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.