Synthetic data
All sessions

s-3859

Simulated shopper

Oct 23, 2026, 4:33 AM UTC · desktop · organic · Ridgeback 48L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 21m 02sViewed Ridgeback 48LViewed a product pageNo clear doubt 31%
  3. 31m 33sOpened reviews · Ridgeback 48LOpened reviewsChoice 26%
  4. 41m 40sReviews filtered: suitabilityFiltered reviews by performanceSuitability 93%
  5. 52m 00sExpanded shipping · Ridgeback 48LExpanded shipping info→ the store shows Built-For Answer hereSuitability 82%
  6. 62m 38sViewed Cairn LowViewed a product pageSuitability 79%
  7. 73m 12sExpanded specs · Cairn LowExpanded technical specsSuitability 96%
  8. 3m 33sLeft the store

Final guess

Suitability96%
Fit
<1%
Suitability
96%
Durability
<1%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
2%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.