Synthetic data
All sessions

s-3860

Simulated shopper

Oct 23, 2026, 1:08 PM UTC · mobile · email · Cairn Low Hiking Shoe · 12 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Talus TrailViewed a product pageChoice 23%
  2. 241sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 31m 13sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 87%
  4. 41m 42sExpanded specs · Talus TrailExpanded technical specsSuitability 96%
  5. 52m 15sViewed Cairn LowViewed a product page · Switched to a similar productSuitability 62%
  6. 62m 33sExpanded specs · Cairn LowExpanded technical specsSuitability 86%
  7. 72m 48sOpened reviews · Cairn LowOpened reviewsSuitability 96%
  8. 82m 56sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 23sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  10. 103m 56sOpened reviews · Cairn LowOpened reviewsSuitability >99%
  11. 114m 08sAdded to cart · Cairn LowAdded to cartSuitability >99%
  12. 4m 29sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.