Synthetic data
All sessions

s-3861

Simulated shopper

Oct 20, 2026, 8:14 PM UTC · desktop · organic · Squall 2.5L Rain Shell · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 00sBrowsed catalogBrowsed the catalogValue 34%
  3. 31m 16sExpanded specs · Squall ProExpanded technical specsSuitability 35%
  4. 41m 43sViewed Squall 2.5LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 70%
  5. 52m 18sOpened reviews · Squall 2.5LOpened reviewsChoice 57%
  6. 62m 31sExpanded specs · Squall 2.5LExpanded technical specsSuitability 52%
  7. 72m 45sOpened reviews · Squall 2.5LOpened reviewsSuitability 80%
  8. 83m 06sOpened reviews · Squall 2.5LOpened reviewsSuitability 93%
  9. 93m 26sReviews filtered: valueFiltered reviews by valueSuitability 77%
  10. 103m 38sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 77%
  11. 113m 49sBrowsed catalogBrowsed the catalogChoice 62%
  12. 4m 08sLeft the store

Final guess

Choice62%
Fit
<1%
Suitability
1%
Durability
<1%
Value
37%
Delivery
<1%
Choice
62%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.