Synthetic data
All sessions

s-3862

Simulated shopper

Oct 30, 2026, 12:26 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 11 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Cairn LowViewed a product pageChoice 31%
  2. 228sViewed Cairn MidViewed a product page · Switched to a similar productChoice 81%
  3. 31m 02sBrowsed catalogBrowsed the catalogChoice 66%
  4. 41m 12sImage 1 · Cairn MidViewed a product imageChoice 46%
  5. 51m 42sAdded to cart · Cairn MidAdded to cartChoice 46%
  6. 62m 15sViewed cartViewed cart (saw shipping cost)Choice 38%
  7. 72m 49sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 96%
  8. 83m 18sViewed cartViewed cart (saw shipping cost)Value 99%
  9. 93m 24sBrowsed catalogBrowsed the catalogValue 99%
  10. 103m 38sSorted: price ascSorted by lowest priceValue >99%
  11. 3m 42sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.