Synthetic data
All sessions

s-3864

Simulated shopper

Oct 29, 2026, 12:08 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 8 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 12sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 37sExpanded materials · Cairn MidExpanded materialsNo clear doubt 44%
  4. 42m 04sImage 1 · Cairn MidViewed a product imageNo clear doubt 62%
  5. 52m 09sExpanded returns · Cairn MidExpanded returns policyNo clear doubt 58%
  6. 62m 36sViewed Ridgeback 38LViewed a product pageNo clear doubt 72%
  7. 72m 44sAdded to cart · Cairn MidAdded to cartNo clear doubt 72%
  8. 2m 58sLeft the store

Final guess

No clear doubt72%
Fit
11%
Suitability
1%
Durability
12%
Value
<1%
Delivery
2%
Choice
1%
No clear doubt
72%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.