Synthetic data
All sessions

s-3867

Simulated shopper

Oct 30, 2026, 11:48 AM UTC · desktop · search ads · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 10sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 36%
  4. 41m 18sViewed cartViewed cart (saw shipping cost)Value 67%
  5. 51m 30sRemoved from cart · Squall 2.5LRemoved from cart→ the store shows Value Breakdown hereValue 99%
  6. 61m 38sAdded to cart · Squall 2.5LAdded to cartValue 99%
  7. 72m 17sViewed cartViewed cart (saw shipping cost)Value 99%
  8. 82m 23sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  9. 92m 55sViewed Emberline 20°FViewed a product pageValue >99%
  10. 3m 20sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.