All sessions
s-3869
Simulated shopperOct 27, 2026, 8:49 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 6 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 19sSearch “headlamp”Searched the catalogNo clear doubt 32%
- 241sViewed Merino 200Viewed a product pageNo clear doubt 43%
- 31m 21sImage 1 · Merino 200Viewed a product imageNo clear doubt 63%
- 41m 35sExpanded specs · Merino 200Expanded technical specsNo clear doubt 68%
- 51m 58sExpanded specs · Merino 200Expanded technical specsSuitability 49%
- 2m 18sLeft the store
Final guess
Suitability49%
Fit
1%
Suitability
49%
Durability
1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
47%
Why suitabilityhow much likelier
- Expanded technical specs ×26.9×
- Viewed a product image1.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.