Synthetic data
All sessions

s-3872

Simulated shopper

Oct 30, 2026, 9:40 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 255sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 05sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 41m 41sImage 2 · Cairn MidViewed a product imageNo clear doubt 73%
  5. 52m 18sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 80%
  6. 62m 44sOpened reviews · Cairn MidOpened reviewsNo clear doubt 50%
  7. 72m 56sSize guide · Cairn MidOpened the size guideNo clear doubt 50%
  8. 83m 00sExpanded materials · Cairn MidExpanded materialsDurability 54%
  9. 3m 21sLeft the store

Final guess

Durability54%
Fit
9%
Suitability
2%
Durability
54%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
35%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.