All sessions
s-3873
Simulated shopperOct 25, 2026, 7:53 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 14 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 118sViewed Cairn MidViewed a product pageFit 27%
- 239sSize guide · Cairn MidOpened the size guideFit 74%
- 31m 12sOpened reviews · Cairn MidOpened reviewsFit 85%
- 41m 29sSearch “tent”Searched the catalogFit 82%
- 51m 49sImage 1 · Cairn MidViewed a product imageFit 78%
- 62m 07sSize guide · Cairn MidRe-opened the size guide→ the store shows Fit Confidence hereFit >99%
- 72m 45sImage 2 · Cairn MidViewed a product imageFit >99%
- 82m 59sSize guide · Cairn MidRe-opened the size guideFit >99%
- 93m 08sExpanded returns · Cairn MidExpanded returns policyFit >99%
- 103m 34sSize guide · Cairn MidRe-opened the size guideFit >99%
- 113m 56sOpened reviews · Cairn MidOpened reviewsFit >99%
- 124m 30sReviews filtered: fitFiltered reviews by fitFit >99%
- 134m 54sSize guide · Cairn MidRe-opened the size guideFit >99%
- 4m 59sLeft the store
Final guess
Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Re-opened the size guide ×490.5×
- Filtered reviews by fit24.4×
- Opened the size guide8.4×
- Expanded returns policy2.3×
- Opened reviews ×21.4×
- Viewed a product image ×21.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.