Synthetic data
All sessions

s-3874

Simulated shopper

Oct 29, 2026, 7:03 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 03sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 34sExpanded specs · Merino 200Expanded technical specsNo clear doubt 48%
  4. 42m 10sSearch “merino”Searched the catalogNo clear doubt 74%
  5. 52m 46sOpened reviews · Merino 200Opened reviewsNo clear doubt 44%
  6. 63m 18sImage 1 · Merino 200Viewed a product imageNo clear doubt 59%
  7. 73m 43sBrowsed catalogBrowsed the catalogNo clear doubt 78%
  8. 83m 49sImage 2 · Merino 200Viewed a product imageNo clear doubt 87%
  9. 4m 04sLeft the store

Final guess

No clear doubt87%
Fit
2%
Suitability
10%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
87%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Browsed the catalog ×22.3×
  • Searched the catalog2.9×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.