Synthetic data
All sessions

s-3876

Simulated shopper

Oct 30, 2026, 8:27 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 247sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 355sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 41m 14sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 62%
  5. 51m 49sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 85%
  6. 62m 22sCompare + Cairn MidAdded a product to compareChoice 99%
  7. 72m 42sCompare + Talus TrailAdded a product to compareChoice >99%
  8. 82m 52sImage 2 · Cairn MidViewed a product imageChoice >99%
  9. 92m 57sCompare + Cairn MidAdded a product to compareChoice >99%
  10. 103m 12sCompare + Talus TrailAdded a product to compareChoice >99%
  11. 3m 23sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.