Synthetic data
All sessions

s-3879

Simulated shopper

Oct 25, 2026, 1:49 PM UTC · mobile · organic · Driftwood 2P Tent · 13 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 238sDelivery check · ZIP 50417Checked delivery date by ZIPDelivery 88%
  3. 31m 13sOpened reviews · Driftwood 2POpened reviewsDelivery 88%
  4. 41m 25sAdded to cart · Driftwood 2PAdded to cartDelivery 88%
  5. 51m 44sExpanded shipping · Driftwood 2PExpanded shipping info→ the store shows Delivery Promise hereDelivery 99%
  6. 62m 05sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  7. 72m 30sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  8. 83m 05sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  9. 93m 27sDelivery check · ZIP 51642Checked delivery date by ZIPDelivery >99%
  10. 103m 55sDelivery check · ZIP 29308Checked delivery date by ZIPDelivery >99%
  11. 114m 16sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 124m 35sCheckout startedStarted checkoutDelivery >99%
  13. 4m 55sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.