Synthetic data
All sessions

s-3880

Simulated shopper

Nov 2, 2026, 9:09 AM UTC · mobile · paid social · Squall Pro 3L Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 228sViewed Squall ProViewed a product pageValue 34%
  3. 31m 08sCompare + Squall ProAdded a product to compareChoice 63%
  4. 41m 34sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 89%
  5. 51m 52sExpanded specs · Squall ProExpanded technical specsChoice 92%
  6. 62m 03sExpanded specs · Squall ProExpanded technical specsChoice 81%
  7. 72m 09sExpanded specs · Squall ProExpanded technical specsChoice 53%
  8. 82m 33sBrowsed catalogBrowsed the catalogSuitability 52%
  9. 93m 11sImage 1 · Squall ProViewed a product imageSuitability 61%
  10. 3m 16sLeft the store

Final guess

Suitability61%
Fit
<1%
Suitability
61%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
38%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.