Synthetic data
All sessions

s-3881

Simulated shopper

Oct 23, 2026, 9:40 PM UTC · desktop · organic · Ridgeback 48L Pack · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 233sExpanded specs · Ridgeback 48LExpanded technical specsChoice 36%
  3. 31m 01sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 84%
  4. 41m 29sCompare + Ridgeback 38LAdded a product to compareChoice 97%
  5. 52m 08sBrowsed catalogBrowsed the catalogChoice 96%
  6. 62m 12sOpened reviews · Ridgeback 48LOpened reviewsChoice 87%
  7. 72m 44sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  8. 82m 51sOpened reviews · Ridgeback 48LOpened reviewsSuitability 99%
  9. 93m 29sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 38sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  11. 114m 16sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  12. 124m 37sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 52sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  14. 144m 56sExpanded materials · Ridgeback 48LExpanded materialsSuitability >99%
  15. 155m 24sExpanded specs · Ridgeback 48LExpanded technical specsSuitability >99%
  16. 5m 54sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×41.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.