Synthetic data
All sessions

s-3882

Simulated shopper

Nov 1, 2026, 6:03 PM UTC · desktop · paid social · Lumen 400 Headlamp · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 228sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 347sOpened reviews · Lumen 400Opened reviewsNo clear doubt 31%
  4. 454sExpanded warranty · Lumen 400Expanded warrantyDurability 61%
  5. 51m 26sOpened reviews · Lumen 400Opened reviewsDurability 81%
  6. 61m 57sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  7. 72m 07sExpanded materials · Lumen 400Expanded materialsDurability >99%
  8. 2m 16sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.